Our Founder

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Michelle Frame

President & Founder

Michelle founded Victus Ars in 2014, after purposefully building 25 years of technical experience throughout the confectionery and related industries.

A Career is Launched

While interning at M&M/Mars, 3 scientists were stumped by a product issue. The R&D Director came over noting the tension and said, "Candy is a fun product! if you are not having fun making it, you cannot possibly be successful!" Then sent them home to enjoy the sunny afternoon. Joking together the next morning about cream in blue vs orange cartons, the problem was solved by 8:30 am. Michelle knew she would always work in the industry in which fun was required for success. She had found her vocation.

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Highlights and Accomplishments

Career Highlights

  • Candy Hall of Fame Inductee 2021
  • 30+ years in the sweet snacking, supplement, and OTC chewable categories
  • CPG & ingredient experience with progressive technical roles
  • Mars, JustBorn, Colony Brands
  • Mantrose, Fona, CSM, Kerry Ingredients
  • Hires the most badass, dedicated people with the passion to innovate

Professional Organizations

  • American Association of Candy Technologists  - Council & Past President
  • Professional Manufacturing Confectioners Association - Lead Instructor Panning
  • National Confectioners Association
  • Western Candy Conference
  • Chicagoland Food and Beverage Network
  • Institute of Food Technologists
  • Executives Club of Chicago
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Where it All Began

This is 3 year old me, independent and clearly already a style icon. When you know how to accessorize with white, designing great things is in your future. This is still my power pose.  Also, I think my shirt was on backwards.